DEMAND GENERATION · LATIN AMERICA
Executive Events
that Convert
Across LATAM
3
Priority Markets
75+
Senior Decision-makers
12+
Branded Assets Produced
1
Dedicated SQRM® Lead / Event
THE OPPORTUNITY
Why LATAM? Why Now?Why This Format?
Technology and fintech leaders are racing to establish authority across Mexico, Colombia, and the Southern Cone. The companies that build senior relationships first will own the market.
Pipeline You Can Touch
Intimate executive formats create high-intent conversations that no webinar or cold outreach sequence can replicate. Every seat is a potential deal.
Regional Scale, Local Precision
Three cities, one cohesive program. We handle cultural nuance, vendor relationships, and on-the-ground execution so your brand lands perfectly.
A Framework You Can Repeat
This is not a one-off event. SQRM® builds a repeatable demand-generation engine — tested, refined, and ready to scale to additional markets.
TARGET MARKETS
Three Cities.
Maximum Impact.
Selected for executive density, fintech ecosystem maturity, and access to senior decision-makers across technology, financial services, and enterprise sectors.
Multi-city pricing assumes comparable scope and format per city. Significant deviations may require scope adjustments.
MEXICO
Mexico City
Latin America's largest tech and fintech ecosystem. Home to global enterprise HQs and the region's deepest pool of C-suite technology buyers.
COLOMBIA
Bogotá
The startup capital of the Andean region, with surging digital banking adoption and strong appetite for B2B technology from senior leadership.
CHILE / PERU
Santiago or Lima
Two high-value southern markets with institutional stability, sophisticated executives, and strong demand for enterprise and fintech solutions.
Event Formats
Designed for the Decision-Maker.
Two formats engineered to maximize time with the right people and move deals forward.
Each format includes the standard agenda structure, duration, and guest capacity defined above.
OPTION A / MORNING
Executive Breakfast
20 - 25
~3 Hours
Ideal for thought leadership positioning and early-stage demand capture. Focused agenda, structured conversations, and direct CTA pathways for pipeline acceleration.
OPTION B / EVENING
Sunset Cocktail Signature Event
20 - 25
~3 Hours
A marquee brand experience designed for relationship-building and storytelling. Elevated atmosphere, curated guestlist, and brand moments that last well beyond the evening.
What's Included
Full-Service.
End to End.
Strategic Design
- Commercial objective alignment
- ABM & ICP strategy
- Market-specific recommendations
- Agenda & CTA flow design
- Includes up to two (2) design iterations per asset.
Venue & Logistics
- 3 vetted venue options per city
- Negotiation & booking coordination
- Food & beverage coordination
- Budget & vendor optimization
Branding & Content
- 4+ branded assets per event (digital + print)
- 1 printed roll-up banner & 5 table tents included
- Digital invitation design
- Signage & agenda one-pager
Speaker & Content
- Speaker sourcing*
- Agenda moderation support
- Session content development
- Slide narrative production
*(Speaker sourcing includes outreach and coordination. Speaker fees, travel, or honorariums are not included unless explicitly stated).
Curated Experiences
- Immersive experience sourcing & curation tailored to the audience profile and event objectives
- Brand storytelling integration
- End-to-end vendor
- management
Branded Giveaways
- Giveaway ideation & strategy
- Branded kit design & sourcing
- Vendor & production management
- Audience-aligned gifting
Event-Day Execution
- Dedicated SQRM® on-site lead
- Vendor & A/V supervision
- Run-of-show management
- Real-time problem resolution
Post-Event Enablement
- Full attendee recap
- Pipeline follow-up strategy
- Demand intelligence report
- Next-event recommendations
Post-event deliverables include a high-level summary and recommendations. Detailed CRM implementation or extended analysis is available as an add-on.
Investment
Transparent. Exceptional Value.
A full-service regional program at a fraction of the cost of building it in-house.
SIMPLY STATED: WE DO EVERYTHING FOR YOU
Gold Package
ESTIMATED TOTAL - PER CITY - PER EVENT
$8,000
Includes:
- Strategy
- Client Deck: Content Optimization & Design
- Speaker Sourcing
- Logistic & Coordination
- On-site Support
- Post-event Reporting
- Venue Rental (3 exclusive venue options provided by SQRM team)
- F&B for up to 25 pax
- Basic Package of A/V (1 led screen or TV, 2 mics and 1 speaker)
- Up to 25 giveaways (options provided by SQRM team)
- Immersive experience or additional material will be charge separately
Silver Package
3-CITY BUNDLE - BEST VALUE
$22,500
Your All Inclusive Package
Complete LATAM road tour: Mexico City, Bogota, and Santiago or Lima. Includes everything from gold package in three cities.
The amounts are expressed in U.S. dollars.
Experience
Clients that have Trusted us with Their
Demand Generation Events in LATAM.
Experience
Leaders in Action.
Visual examples shown may vary by city and event format.
Final Considerations
Terms & Conditions
Scope of Services
Services are provided under a standard scope per event, as outlined in this proposal. The package price applies to events held in CDMX. For events in Bogota, Santiago, or Lima, costs will need to be reviewed to account for airfare and accommodation for the on-site resource.
Out of Scope Work
Any services or deliverables not explicitly included in this proposal will be considered out of scope and may require a revised budget or separate agreement.
Third Party Costs
All third party costs (including venues, food & beverage, audiovisual, speakers, production, and giveaways) are estimated and billed separately. Final costs are subject to vendor availability and client approval.
Administrative Fee
A 17% administrative fee applies to additional third-party vendor payments and covers coordination, negotiation, and financial management. This fee does not cap total event spend.
Changes & Revisions
The proposal includes a limited number of revisions as specified. Additional changes or late stage requests may impact timelines and budget.
Timelines & Client Responsibilities
Project timelines are dependent on timely client approvals, feedback, and provision of required information.
Cancellations & Rescheduling
In the event of cancellation or rescheduling, professional services rendered are non refundable. Third party cancellation policies will apply.
Third Party Liability
SQRM is not responsible for the performance, delays, or failures of third party vendors.
Contractual Nature
This proposal is non-binding and subject to the execution of a formal commercial agreement defining final scope, timelines, and investment.
Ready to Build Pipeline